A Good Call-to-Action
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Minimize the number of choices
The number of choices consumersare presented with willaffect their decisions; the more choices they have, the less action they are likely to take. When you present your prospectwith too many options, you make them think too much. To increase chances for action, it is importantto minimize the number of choices.
Engage users to scroll
Scrolling drawsusers deeper into yourpagesand makes them invest more time in the experience. This increases the chance that the user will convert ━ take action. buy something, sign up for a newsletter, or contact you. Content at the top of the page is very important. It creates the important first impression and expectation of quality and positive results forvisitors. People willscroll, but only if what’s above the fold is promising enough.
Simple and Obvious Website Navigation
An About Us Page
A Contact Page
Final Critical Elements
Fast Loading-- No one wants to wait for your site to load. In the age where most users are on mobile devises this is ever more important. Insure your site has prompt loading times for all users on all devices. You can use Pingdom or Pagespeed Insights by Google to check your website speed and get insights on how you can improve.
Mobile Ready-- Virtually everyone uses smart devices today. Create an engaging, mobile-friendly website that your audience can access quickly and displays correctly.
Tracking Enabled-- Analytics matter - it’s critical to determine that your website is actually effective and bringing in traffic. Your website should include functionality to gauge key indicators such as traffic, goals, and conversions.
SEO Savvy-- Don’t underestimate the power of optimizing your website for both browsers and humans. Provide compelling, readable content for your site visitors. For the search engines, make sure your content is keyword rich. Be sure to include all necessary on-page SEO tags and elements, including schema and XML sitemaps.
Conversion Optimized-- Synergy between visual and content elements. Address the wants, needs, questions and skepticism of your prospects then offer compelling reasons to act now to enjoy the benefits of your solution. Implement these design elements and move prospects through your site and direct them to schedule an appointment, request a product demonstration, or even make a purchase.
Email Marketing-- Absolutely. Email marketing can be an effective and cost effective way to sell products or services, remind customers that they are due for a visit or highlight special offers. A website’s email capture forms should sync with the your business’ email marketing system for seamless access and function.
Social Media-- Don’t miss an opportunity to leverage the power of social media. Be sure to integrate relevant social media platforms within your site. Allowing customers to access social media pages from your website instantly broadens a brand’s reach and will help increase visibility and traffic.
Strong Security-- Both site security from hackers and spamming and security for information collected from site visitors. Website security cannot be an after-thought.