There are numerous factors a local business needs to nurture their online reviews. A company's online reputation is extremely important when it is out there for each internet searcher to review. Several customer studies verify that the majority of consumers do check out online reviews and a large number are affected by the reviews that they see. This alone is reason enough for a business to thoroughly monitor their online reviews throughout various review sites.
Still another reason for a company to be concerned with online reviews is that they have an impact on the SEO score of their Google My Business (GMB) or even site. Google is extremely interested in engagement between a company and the customer. Businesses that get more reviews and put in the time to respond to the reviews that they receive are ranked higher in Google's algorithm. Wait you may say, I have seen a number of circumstances where a business is featured in the Local 3 Pack and has no reviews at all. Yes, that is sometimes true. Reviews are only one of many elements that Google is taking a look at. You can be sure that in a competitive niche in a larger service area reviews can make a real difference.
It is critical, apart from Google, for a local company to constantly cultivate more and better reviews from their customers, and to respond out of professional courtesy to every review that they receive. Specifically respond to negative reviews. The reply needs to always be professional and as positive as possible. Be factual in the action if there are scenarios not brought out in the negative review. Don't be argumentative. Remember other possible clients will be reading the review and your response. Seek to restore a relationship if possible.
As always call Gideon Marketing for the very best help in gathering more and better online reviews to build your online reputation.