Gideon Marketing

First element of your Digital Marketing, Your Website

For many business the logical beginning place to a digital marketing plan is to develop a website. It is very crucial to insure that your site is mobile friendly, loads fast and that all the elements of the site load properly on all types of mobile devices.

It is an easy matter to find business that will build a website. However, many site builders are not capable of writing the content. They don't understand your business, your Unique Selling Proposal, and honestly are not capable of producing good copy. You need your site to compel potential customers to examine your business even more. You need content that engages them, answers their questions and concerns and builds rapport. If you are not secure in your own writing abilities your site is one place that a financial investment in a really competent copy writer is an excellent investment.

Website Content:

When you are crafting or having someone create content for your website pages, ensure that the best of the keywords and keyword phrases are included in your content. This is how Google and the other search engines determine what your page is all about and when you should appear in a customer search.